Branding - What is it?

Branding is done with the goal of creating and establishing a significant and differentiated presence in the market place that both attracts and retains loyal customers.

Branding - Creating Your Brand

When creating your brand, there are some very specific questions that you need to ask. The result of your branding should answer these questions. (1.) Who am I/What is my business? (2.) How will consumers tie the products / services to my company? (3.)

 

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