Search Engine Optimization –
Search Engine Optimization
Search Engine Optimization (SEO) is critical to being found by the near 70% of online searches of local products and services alike. When most people think of SEO or Search Engine Optimization, automatically, their website comes to mind. As optimizing your website is certainly a part of SEO and critical to being found by online searchers, it is truly only a fraction of what the bigger picture holds. In the big picture of Search Engine Optimization, the goal is to have your business, products, and/or services show up in front of relevant searchers anywhere and everywhere possible. Since people search online in so many different ways, keep these places in mind when you think of SEO.
Search Engine Optimization:
- Website Pages
- Blog Articles
- Social Media Profiles
- Online Directory or Community Information Sites (Yelp, etc)
You can read more about our big picture SEO strategies In our blog page (coming soon). In the meantime, feel free to contact Chris for more information of having your SEO done right.
If you look at the graph below, you can see that when asked what % of consumers searching for local products and services used the sources below, company websites and search engines towered above all other sources.
There a series of things that must be put in place to capitalize on product/services searches. We could talk all day long about what it takes to get your website on page 1 of major search engines, however, you have a business to run and if you are going to hire someone to manage and rank your website, and other aspects of your online search presence, the main thing is that they know what they are doing.
When it comes to search engine optimization (domination in our case), there are so many aspects involved. When the words SEO or search engine optimization comes up, most people automatically think of their website and where it places in search engines. However, your website is only a small factor in being found online.
This is why refer to this as search engine domination (SED). To truly dominate the search engines, you have to do take up as many search results as possible and in many different places. Proper optimization of key words or phrases within your website, proper link flow, Image optimization, Video optimization, popular social media outlets, etc.
One of the easiest yet not neccessarily the most cost effective is to run pay per click type ads throughout the internet. Although we offer those kinds of services, we feel strongly that it is not neccessary to do that if other things are done properly. In the long run, properly optimizing your internet presence is most cost effective, in our opinion. these pay per click methods can also be combined with our other optimization services as well if a client chooses. We will discuss pay per click ads more in detail as the article goes on. For now, let us look at other forms of what would be optimization.
In the following, I will touch on why these things make up Search Engine Domination.
Social Media Outlets
Mobile App banner ads
Search Engine Optimization – Having a website is just not enough.
Having a website is just not enough. If you spend all that time, money, and creative thinking on developing your website, wouldn’t you want to put it in front of as many online viewers as possible? Well, of course you do. Your competition does as well. That is why most companies will take the design process a step further and optimize the website for keywords or phrases that search engines will recognize and match with those searching for those keywords or phrases. Many online searchers will look through the top 3-5 website links and that is it. By then, they have found a product or service that fits their needs.. It’s possible that your product or service could not only have fit their needs but that you offered things that would have made them choose you over your competition… More affordable, better warranty, more experience, or time saving equipment perhaps. Search Engine Optimization that is done properly will ensure that your website stands at the top of search engines such as google, bing, yahoo, and more. This will level the playing field for businesses of all sizes.
Don’t Delay, Contact Us Today & Get Ranked on Google, bing, Yahoo, & More!