Branding - What is it?
Branding is done with the goal of creating and establishing a significant and differentiated presence in the market place that both attracts and retains loyal customers.
Branding - Creating Your Brand
When creating your brand, there are some very specific questions that you need to ask. The result of your branding should answer these questions. (1.) Who am I/What is my business? (2.) How will consumers tie the products / services to my company? (3.)