Mobile Marketing should be a major highlight of your marketing strategy. If there is one place that you know you will be able to hit your prospective customers and current customers alike, it is through today's Mobile Devices. Think about it... How often do you or others that you know, go anywhere without your smart phone? Our Smart Phones are our life wrapped up in one device. No matter where your customers are or what they are doing, if a notification goes off on there phone, they will check it almost immediately. Think about it, how many times have you been in the line at the grocery store only to be waiting for the person checking out ahead of you to stop texting so that the checkout process will go faster? It happens every day! Your customers are mobile, is your marketing?
Why Mobile Marketing is a question that can be answered by just about any consumer and business owner alike. I think we are all in agreeance that reaching customers while on the go through the advancements of smart phones, etc. is a no-brainer. Not only is our phone the one thing that we don't leave home without, we normally answer or respond to mobile notifications very quickly. Like any subject, there is all kinds of research done by large firms on Mobile usage. In fact, one study (shown below) shows that from 2011 to 2016 the number of searches on mobile phones rose from around 20 billion to almost 120 billion mobile searches for local products/services over desktop searches.
The trick to making Mobile Marketing effective for your business is knowing how and when to use it. Having the proper Mobile Marketing strategy is critical to the success of your campaign. There is a line that should not be crossed if you want a long term successful Mobile Marketing Campaign. We will talk more about that line shortly.
Now that we know what Mobile marketing is and why it should be such a critical part of your campaign, let us talk about the types of Mobile Marketing. Almost anything done online today can be considered mobile marketing. Smart Phones are basically mini computers these days. However, we will focus on the main components of Mobile Marketing.