Online Lead Generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. After you have determined the purpose of your website, then it is time to put that purpose to work with a strategy and start creating your online lead generation system.
What The Purpose Of The Website?
Is your website merely for informational purposes? Maybe you just want to have a place to direct long distance customers to a current product list, color samples, etc and cut down on the back and forth time? Perhaps you want your website to generate new sales leads? The correct answer could and should be “all of the above”. You can accomplish all of these goals and more with 1 website that is properly set-up for all purposes. This is where Marketing experience plays a vital role in your web development strategy.
Online Lead Generation
Here are some of the most common tools of online lead generation. Some of these methods, if not used properly, can actually work against you. They are very powerful tools if used but not over used.
- Landing Pages (used with caution) (more info to come)
- Click Funnels
- Subscribers (newsletters, reports, tips, tricks, & more. Something Relevant to reader interest)
- Call To Action
- Pop-ups & Banner Ads (Use Caution)
- Instant Website Chat
The items listed above are some of the more common ways to generate leads online these days. Though, head warning… some of these methods may hinder optimization/ranking if done improperly. Please stay tuned for our blog article on using lead generation effectively while not rattling your potential customers cages or effecting your search engine optimized page ranking. Coming soon.. Lead Generation.. Maximize Your Online Lead Generation by “NOT” Over doing it!